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Eli Ball

Follow your passion, and sucess will follow you

Eli Ball

I am Eli Ball, the Creative Director of Eli Ball. Made in Africa is my Lifestyle brand based in Durban, South Africa. Whilst growing up I loved sketching & playing around with fabric. And here we are. 25 years later. What a feeling! Euphoria!

After showcasing my Autumn Winter 2016 Collection & scooping up the Top Three Interns Award at 2015 Durban Fashion Fair (DFF), I had the great privilege of traveling to Italy and study Fashion Branding and Communications for two months. While there, my inter city travels earned me a wealth of knowledge, coupled with divine inspiration.

I’m busy making history. #MyHistory. Welcome to my World.

The Made-In-Africa Story

A few years ago I promised myself and our Clients that no matter what, the brand will always be produced in Africa. For many moons all I’ve wanted was to produce merchandise in Africa & export. Building our industry and the economy. So this is my journey.

When designing my first label the catch phrase “Made in Africa” was born & I thought how much better it would be to have it woven into the label. Nothing misleading & I was doing my bit for fair trade.

For now, I am working on positioning my brand on a national level & at a later stage I’d like to become an international lifestyle brand. Production is all done within South Africa at the moment, but someday, when I have spread my international wings, the production will be done throughout Africa.

In a nutshell… Give Back To Our People.

Made in Africa – The Brand

Out of all the things I love doing, being a creative is it … Every journey has ups & downs, this one is worth it! Creating elegant pieces is like making magic for me. Currently I design clothing, accessories & household textiles. I also have interests in branding & web design. A great commercial range is on my horizon. One step at a time… a path that will allow me to truly express myself. Nothing mass produced.

I really would like the end user to feel extra special & experience that feeling I felt when I was designing the item. I design custom made clothing & Pret a Porter whilst building up my online store. Having my own store would be super cool but for now online is a great starting point & it is pretty exciting setting it all up.

For me, everything is about feelings… Good feelings. In a world where we all depend on them so much, something great happens when they develop into a passion that you can onto others through a lifestyle brand. I really want my brand to reach individuals who recognise & identify themselves as individuals.

Beautiful individuals. Thank you for choosing the Eli Ball. A truly Made-in-Africa Experience…